The Sultans of Scent Lead Fragrance Trends

The moment’s most intoxicating fragrance trends harken heavenly pistachio and Arabian nights, Spate says.

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By: Lianna Albrizio

Associate Editor

As US consumers settle into 2024, they’re thinking abroad when it comes to the scents they’re wearing. Specifically, the Arabian Sea and West-Central Asia where the pistachio originated.    Gen Z-aged consumers – who have the highest interest in fine fragrance, per Circana data – are looking ahead to summer to dictate their selections. (They have Groundhog Punxsutawney Phil to thank for this year’s prediction of an early spring.)    Per Spate, consumers are captivated by the oud,...

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